Chef Gustavo Garib
Pepper sauce brand Chef Gustavo Garib is originally from Londrina (Brazil) and its elaboration is made with care and tenderness through each of its production stages. This motion graphics’ goal was to translate some of this process and the brand’s handicraft work. Besides that, the video has an educational objective for the brand: to show, through augmented reality, that the product must be kept in the refrigerator after opened, since it’s a candied product. The video results led to brand reactivation, relationship with customers, distributors and to expansion of sales outlets.