Taura - Men Care
Taura is a new line of cosmetics with an innovative and confident personality. It is positioned in the market as a facilitating element for men who value self-care in its essence: they take care of themselves; to feel good; for their health and well-being. The brand's essence is the quality and excellence in the creation of formulas dedicated to the male audience. Based on the explorer's archetype, we defined the brand's positioning and developed its visual identity and packaging design for Taura's first product line.