The visual identity of the 25th Kinoarte Cinema Festival celebrates retinal persistence and the essence of movement in the seventh art. Inspired by the phenakistoscope and other techniques of animation, we explore the mystery of the fragmented circle, a symbol of perpetual visual flow. This visual identity delves into the primordial roots of moving visual creation, where each animated image in the posters is a pulsating frame, inviting us to explore new narrative perspectives. Celebrating human creative expression, we find in the dance of shadows and lights the promise of a cinematic world in constant evolution. In addition to creating the project's visual identity, Leste is responsible for the entire event production, which lasted 10 days at Cine Villa Rica in Londrina.