AWARDS: Silver Medal at the Brazil Design Awards 2022 in the Visual Identity category.
Leste took on the task of renewing the visual identity of Caixa Colonial, an artisanal product subscription club that curates and selects products discovered during travels across the interior of Brazil in a Kombi, by the founders of the venture.
For this production, the focus was on representing the artisanal process behind the products that Caixa Colonial delivers monthly, along with careful attention to the selection of each item. The new illustrations and designs embody the values of the countryside, exude the beauty of the rural landscape, and incorporate the cultural significance of food, carrying the emotional and affective essence of the products. This is made possible by the small-scale production, unhurried and mindful of environmental and social sustainability, nurtured by local producers in each region.
Creative Direction and Design: Felipe Augusto
Planning and Production: Gabriela Laguna, Marina Bigardi, and Nabila Haddad
Illustration: Dilan Gama
Logo: Flora de Carvalho