The initial inspiration point for creating Baru's Christmas campaign was one word: permita-se, which in English is translated as 'allow yourself'. Bringing an exceptional and creative menu, we proposed to invite customers to indulge in experimentation. In the visual identity, we express the lightness of the festivities in the tropical climate in vibrant colors: snowman basking in the sun, Mama Claus playing paddleball with the pine tree and Santa Claus taking a bike ride.