Canela Arabic Cuisine is a gastronomic container in Londrina (Brazil). The dishes on the menu are prepared with great care and affection and include kebabs, sfihas, kibbehs and the famous Arab trio, offering the best of arabic cuisine. The work carried out was to create a name and a visual concept for the new arabic food brand and the result of the process was a name typically linked to the universe of this gastronomy, using one of the components of Syrian pepper: cinnamon, translated to Canela, in Portuguese. With letters drawn one by one and using sinuous contours, the logo and visual identity gained colors, shapes and support elements that match the essence and carefulness brand.