Carnaoloo Barbada 2024
Leste had the honor of producing this year's Carnaoolo Barbada - from conception and execution to visual identity and the application of visual communication at the event. The inspiration for the develpment of the visual identity derived from research on previous typical brazilian carnival balls. These photo cutouts and collages, together with illustrations, gave us a vibrant and playful aesthetic result. Graphic elements and patterns were integrated, creating fun carnival characters, such as the firefighter shooting fire from the hose, the cherry throuple, and the fish catching the sailor. The application of the visual identity over the two days of the event was planned to engage participants in the carnival experience. The approach encompassed from space decoration to stage elements, signage, sticker distribution, and a wall of photo stickers, aiming to immerse the audience in the festive atmosphere.