The aim of this display is to publicize Fábrica 1’s beer on its distribution venues: bars, restaurants and convenience stores. Fábrica 1 takes a stand in the market as the first microbrewery in Londrina, that works with ingredients selected by master brewers, bringing a pure-malted draft beer with no pasteurization or filtration. The campaign presents the ripening period of the children’s game ‘Simon says/follow the master (in Portuguese)’ bringing it to the bar table, announcing also the option of taking home beer in growlers. The display represents good relationship material for both Fábrica 1‘s customers and retailers. Because of its aesthetic appeal, bar owners see this item also as an ornamental piece.