The 12th Quilombos Seed and Seedling Exchange Fair in Vale do Ribeira is a NGO Instituto Socio Ambiental´s initiative. It was the first fair to be held after the registration in the IPHAN of the Quilombola Traditional Agricultural System as a Brazilian cultural heritage. The program includes debates, workshops, dances, music, as well as the exchange of agricultural varieties maintained by these communities. The service performed here was the creation of the visual identity for the event. We proposed the creation of an identity that would impress the quilombolas' practice, cultures and traditions, composing an art with colors, themes and elements typical of the community's experience.