ICSC - International Coalition of Sites of Conscience
Between June 6 and 9, 2024, millions of citizens participated in the European Parliament elections, deciding the formation of the group that will legislate for the next 5 years. Leste was invited to develop a digital campaign highlighting the relationship between memory and action, encouraging audiences to see their votes as a tool to defend rights and protect individuals, not only in Europe but worldwide.
The work was guided by the ICSC (International Coalition of Sites of Conscience), a non-profit organization that brings together museums, memorials, and historical sites dedicated to promoting and protecting human rights globally.
Four main thematic axes (threat to freedom, peace, social justice, and human rights) were developed in nine languages and shared on major digital platforms: Instagram, Facebook, Twitter, and LinkedIn. The design followed a manifesto style, with collages and manual interventions, featuring protest records and impactful phrases.











