The objective of this work was to redesign the Jaci brand, which underwent transitions in service and market focus along with the change in visual identity. The idea was to translate the strength of Jaci's work into this identity: technical knowledge and expertise combined with humanity and care.
Through a consistent logo with high refinement and expression, the brand's authentic personality is reflected. We sought to create graphics, patterns, and illustrations of natural elements such as leaves, stones, flowers, fruits, and earth to compose this empathetic and human universe, intimately connected to nature. Through this creation, empathy and proximity to the causes that the brand is involved with are shown. We aspire to develop a brand that can effectively communicate with diverse audiences and that these audiences can connect with the brand, including government agencies, universities, NGOs, commercial brands, or communities formed by indigenous peoples.