Inspired by Joinville’s architecture, the visual identity created for the 4th JIFF – Joinville International Film Festival establishes a warm, visual connection between cinema and people’s everyday lives. The illustrations represent a visual celebration of the city of Joinville and its bond with the arts. The city’s backdrop, a hub for performing arts, dance, and audiovisual, is accompanied by silhouettes of viewers, evoking the glamour of cinema and its magic as a space for gathering and unity. The choice to depict human elements and iconic places in the city reinforces the idea that cinema can be experienced by people in a familiar and everyday manner.

The visual identity’s proposal is not only to promote the film festival but also to create a dreamlike universe that merges the tourist landscape with cinematic art, inviting viewers to experience cinema as they experience the city. The illustrations are designed to create an emotional connection with both residents and visitors, positioning the festival as an important event in the city’s cultural calendar.