MUMIA - Udigrudi World Animation Show aims to promote audiovisual production of cultural animation and to contribute to videographic development in terms of its language, specific format and way of production. Leste was invited to develop the visual identity for the 19th edition of the Show, which was inspired by a dreamlike universe and portrayed situations, daydreams and the senses of various characters and objects. For this, a line with loose brushstrokes, manual finishes, and a handwritten typography were used.