Christmas at Baru - 2022

The "Brazilian Christmas" was the main source of inspiration for Baru's Christmas campaign (2022). To express the Brazilian Christmas reality, with our warm climate and lifestyle, instead of a train, Noel has a Kombi to travel the roads of Brazil from north to south. While he tries to locate himself through a map, his helpers - dogs of the "caramel breed" - take the opportunity to rest and sunbathe while enjoying a good sound. Christmas scenes take place on all sides of the packaging, such as a lively family dinner, friends decorating a Christmas tree and a special moment of opening presents, with the arrival of a new member in the family.

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