Origin
Origin, a financial management platform for individuals and businesses, amplified its visual impact through an illustration project developed by Leste. The illustrations come to life with characters and graphic elements that depict the platform's activities and benefits. In harmony with this inherently digital realm, we crafted flat illustrations, strategically employing shadows and lines to lend depth, coupled with graphic elements, geometric shapes, and identity graphics functioning as masks. These compositions are not static—they can seamlessly intermingle among themselves, characters, elements, and scenarios, opening the door to a myriad of visual narratives. Beyond delivering illustrations that could coalesce among themselves, characters, elements, and scenarios, ushering in a multitude of possibilities, we also devised an illustration guide in this endeavor, securing the brand's autonomy for future extensions and the creation of new illustrations.