Sabor & Ar - Calendar
This calendar’s goal is to be a kind of special relationship material between the customers of Sabor & Ar food court. The food court is inside a city park in Londrina and aims to retrieve the simplicity of outdoor living and to stimulate interaction in public spaces. The drawings depict activities in this park, called Zerão, in a playful manner, aligned with the brand’s positioning. We have proposed retrieving of old-fashioned product placement, like these printed calendars. Common products, everyday use items for the food court customers, highlighting the drawings. It presents a decorative-aesthetic approach, surpassing its commercial function. The result of this advertising material was an intense engagement by the customers by enjoyment and use of the calendar. In social media, there were high levels of interaction with the public and sharing of candid pictures of the customer’s calendars.