In 2021, we developed illustrations for the fundraising campaign for Uopeccan - Cascavel's Cancer Hospital. The main idea was to create illustrations that escaped the visual archetype of hospital campaigns and brought cheerful figures and vibrant colors to a stimulating a playful campaign. We started from the point of celebrating a space of healing, giving new meaning to patients and people involved in the treatment. We proposed to portray real patients from the Hospital in the illustrations, transforming them into characters almost from another world, with colored skins, amorphous body dimensions, keeping however the people's characteristics so they could identify themselves. The illustrations were used in posters, flyers and animations (shown on local TV).

How can we help you with your creative demands?