Rebranding of W2 Comunicação Visual

The rebranding of W2, a visual and print communication company based in Londrina, aimed to combine digital art tools with references to the city's urban landscape, playfully highlighting the company's presence and roots in Londrina. The modern visual style of the illustrations seeks to pay homage to the city, emphasizing the importance of print advertising and artistic beauty beyond its functionality. The result is a visual identity that plays with the persistence of advertising in urban daily life and creates a bridge between artistic past and digital present.
The visual concept was designed to strengthen the brand’s new positioning while maintaining its status as a leading reference in digital printing in Londrina. The graphic project elevates the company’s work, which not only provides support for artistic creations but also actively values and contributes to the city’s cultural fabric.