The work developed here was the creation of Word Club's visual identity - an educational content platform on topics related to academic writing, career development, public speaking, among others. The brand defines its DNA as: facilitate access to wisdom for individual liberation in the academic field and access knowledge without struggling. We developed a visual identity with a digital aesthetic to consolidate the brand and the study platform, offering a friendly, modern and stimulating personality. The key concept of the visual identity came from the idea of a house, the most common place of studies by this audience, in which each room represents a theme or subject. This idea also encourages warmth, comfort and lightness for the proposed activities of the product. Thus, we developed a series of drawings and games, almost as comic books, with a very contemporary language, to create these narratives and dialogues with the brand's customers.